Hire SDRs and Marketing Talent in India
Hire SDRs, inside sales, SEO, and content marketing professionals in India without setting up a local entity. Akross coordinates employment administration while you manage sales outreach, lead generation, and marketing campaigns across time zones.
Build Your Sales and Marketing Team in India
International companies often need additional sales and marketing capacity to identify potential customers, generate qualified leads, and maintain consistent pipeline activity across different markets.
Building an effective team may require Sales Development Representatives (SDRs), inside sales professionals, lead generation specialists, SEO executives, and content marketing professionals who can work within your existing business development and marketing operations.
Hiring these professionals in India can help your organization establish dedicated sales and marketing capabilities without immediately setting up its own local entity.
However, international hiring also introduces employment documentation, payroll administration, and local compliance responsibilities. Establishing your own Indian entity before making your first sales or marketing hire may add unnecessary administrative work.
Akross helps international companies employ sales and marketing professionals in India through an EOR arrangement without first establishing their own Indian legal entity, where the arrangement is appropriate.
Your company selects the professionals and defines their sales and marketing responsibilities. Amulya Infotech India Pvt Ltd serves as the employing entity, while Akross coordinates the agreed local employment administration.
This allows your India-based professionals to work within your existing sales and marketing processes while your business retains control over customer targeting, campaigns, messaging, and pipeline objectives.
How the EOR arrangement works
Your company
Selects the professionals and defines their sales and marketing responsibilities
Akross
Coordinates the agreed local employment administration
Amulya Infotech India Pvt Ltd
Serves as the employing entity
Your sales and marketing professionals in India
Working within your existing sales and marketing processes
Build Your Sales Pipeline Across Time Zones
For companies selling to international markets, sales development activities often need to align with the working hours of prospective customers.
An India-based sales and marketing team can provide additional capacity for agreed working schedules, including international business-hour coverage where appropriate.
Support International Sales Hours
Plan SDR and inside sales schedules around your target markets. Define calling hours, prospect follow-ups, meeting coordination, and lead handover responsibilities.
Strengthen Lead Generation
Build dedicated capacity for prospect research, contact identification, lead qualification, database management, and outbound campaign support.
Improve Sales Pipeline Coverage
Assign sales development responsibilities across different markets, industries, and customer segments to support consistent prospect engagement.
Coordinate Sales and Marketing Activities
Connect outbound sales activities with SEO, content marketing, campaign management, and marketing-qualified lead processes.
Maintain Consistent Follow-Ups
Establish documented prospect interactions, follow-up schedules, CRM updates, and lead ownership procedures to support continuity across sales activities.
Working schedules, including evening or night shifts for international markets, must be planned in accordance with applicable Indian employment requirements, including relevant working-hour, weekly-rest, overtime, and night-shift rules.
Sales and Marketing Professionals You Can Hire
Sales Development Representatives (SDRs)
Research target accounts, identify prospects, conduct outbound outreach, qualify potential customers, and arrange sales meetings for your business development team.
Inside Sales Executives
Manage prospect conversations, follow up on enquiries, present products or services, and support sales opportunities through your defined sales process.
Lead Generation Specialists
Identify potential customers, build prospect databases, research target companies, and support lead qualification activities.
Business Development Executives
Support prospect engagement, relationship development, sales follow-ups, and opportunity coordination based on your business requirements.
SEO Specialists
Manage keyword research, on-page optimization, technical SEO activities, search performance monitoring, and organic growth initiatives.
Content Writers and Marketing Executives
Develop website content, service pages, blogs, marketing materials, email content, and other communication assets based on your content strategy.
You can define the required industry experience, target markets, language capabilities, CRM platforms, sales tools, SEO knowledge, marketing platforms, and technical responsibilities for each position.
Strengthen Sales and Marketing Operations
A dedicated sales and marketing team can help your organization maintain consistent prospect engagement, improve lead generation activities, and support business growth.
Improve Outbound Prospecting
Build capacity for account research, prospect identification, email outreach, calling activities, and structured follow-ups.
Strengthen Lead Qualification
Establish clear qualification criteria, lead information requirements, and handover procedures to support your sales process.
Improve CRM Management
Maintain prospect records, update sales activities, document customer interactions, and support pipeline reporting through your existing CRM platform.
Support Organic Marketing Growth
Add SEO professionals to manage keyword targeting, website optimization, content improvements, and search performance activities.
Coordinate Content and Campaign Activities
Build dedicated content capacity for blogs, landing pages, website content, email campaigns, and marketing communication.
Your company defines sales targets, marketing strategy, lead qualification criteria, campaign priorities, customer messaging, and business development objectives.
How Our Hiring Process Works
- 1Define
- 2Select
- 3Confirm
- 4Onboard
- 5Integrate
Define Your Sales and Marketing Requirements
Identify the roles, number of employees, experience levels, target markets, language requirements, sales responsibilities, marketing activities, work location, working hours, and intended joining date.
Specify whether you need SDRs, inside sales executives, lead generation specialists, SEO professionals, content writers, or a combination of responsibilities.
Select Your Sales and Marketing Professionals
Your team evaluates candidates based on relevant experience, communication skills, industry knowledge, sales capabilities, marketing expertise, and suitability for your business environment.
Candidate sourcing and recruitment assistance can be discussed separately if required. Confirm the agreed service scope before assuming recruitment is included.
Confirm Employment Terms
After selecting a candidate, the employment terms, compensation, start date, documentation, working schedule, and applicable statutory requirements are reviewed.
For international sales coverage, establish the relevant working schedule and applicable employment requirements before confirming the arrangement.
Amulya Infotech India Pvt Ltd serves as the employing entity under the agreed EOR arrangement.
Complete Employment Onboarding
Akross coordinates the agreed employment documentation, payroll setup, employee records, and applicable statutory administration.
The onboarding timeline depends on candidate availability, documentation readiness, required checks, and other relevant dependencies.
Integrate Your Sales and Marketing Team
Your organization provides access to the required CRM platforms, prospect databases, sales engagement tools, email systems, SEO platforms, marketing software, and internal documentation.
Define lead ownership, outreach procedures, reporting responsibilities, campaign workflows, and performance expectations before employees begin work.
How quickly can you hire?
The process may progress within days when a suitable candidate is available and the required employment documentation is ready. Recruitment requirements, notice periods, approvals, and onboarding dependencies may extend the timeline. Akross will discuss a realistic joining date based on your requirements.
You Control Sales and Marketing Strategy
Your company remains responsible for sales strategy, marketing direction, customer targeting, and business development decisions. Akross coordinates the agreed local employment administration through Amulya Infotech India Pvt Ltd.
Your team leads
- Sales strategy, target markets, and customer segments.
- Prospect qualification criteria and sales development processes.
- Sales messaging, outreach strategy, and communication standards.
- CRM workflows, pipeline stages, and lead ownership.
- SEO strategy, keyword priorities, and content direction.
- Marketing campaigns, content approvals, and brand guidelines.
- Sales targets, marketing KPIs, feedback, and work-related performance expectations.
Akross coordinates
- Employment contracts and onboarding documentation.
- Payroll processing and applicable statutory administration.
- Employee records and agreed HR support.
- Leave administration and relevant employee processes.
- Employment-related documentation and processes.
- Offboarding documentation and employment formalities.
This division allows your organization to manage sales and marketing activities while Akross coordinates local employment administration. Formal employment responsibilities should be documented and managed in accordance with the agreed contracts and applicable Indian law.
Employment, Compliance & Information Security
A Named Indian Employer
Amulya Infotech India Pvt Ltd is the employing entity under the EOR arrangement described on this page. Relevant statutory registrations and accounts are maintained under the registered entity as applicable.
Specific employment and payroll obligations depend on the employment arrangement, employee circumstances, work location, and current Indian requirements.
Sales and Marketing Data Security
Sales and marketing professionals may access confidential prospect databases, customer information, CRM records, sales pipelines, campaign information, business plans, and marketing materials.
Your organization should establish:
- Appropriate confidentiality and non-disclosure obligations.
- Role-based access to CRM platforms and prospect databases.
- Secure authentication and account management.
- Customer and prospect data-handling procedures.
- Appropriate access permissions for sales and marketing tools.
- Data protection procedures for prospect research and outreach.
- Access revocation when responsibilities change or employment ends.
Where employees process personal information or conduct international marketing outreach, your organization should establish appropriate data protection and communication practices in accordance with applicable laws.
Your company remains responsible for defining customer data policies, marketing permissions, outreach standards, and technical access controls.
Permanent Establishment Risk
An EOR arrangement does not automatically eliminate Permanent Establishment (PE) or other corporate tax risks.
Exposure depends on your company’s activities in India, employee responsibilities, contractual authority, applicable domestic law, and relevant tax treaties.
Obtain qualified tax advice to assess your circumstances, particularly where employees represent your business, negotiate contracts, or undertake activities that could create a taxable presence.
Explore More Hiring Roles
As your sales and marketing operations expand, you may need additional professionals across technology, product development, customer support, and infrastructure.
Hire Software Developers in India
Build backend, frontend, and full-stack engineering capacity while retaining control over your product development.
Hire DevOps Engineers in India
Support cloud infrastructure, CI/CD pipelines, deployment automation, and site reliability engineering.
Hire Data Engineers in India
Build data pipelines, analytics infrastructure, reporting systems, and business intelligence capabilities.
Hire AI and Machine Learning Engineers in India
Develop capabilities for AI-enabled applications, machine learning workflows, and model integration.
Hire QA Automation Engineers in India
Strengthen automated testing, regression coverage, and software release quality.
Hire Cybersecurity Analysts in India
Explore security monitoring, vulnerability management, incident response, and security operations roles.
Hire IT Support Engineers in India
Build infrastructure support capabilities across system administration, NOC monitoring, and L1, L2, and L3 operations.
Hire Customer Support Teams in India
Build customer service and customer success capacity for international customer operations.
Hire Product Designers in India
Build UI/UX design and product management capabilities for your digital products.
Build Your Sales and Marketing Team in India
Hire SDRs and marketing professionals in India without setting up a local entity. Akross coordinates employment administration while you manage sales outreach, lead generation, SEO, and marketing campaigns across time zones.
Scale or Transition Your Team
Your sales and marketing requirements may change as your business enters new markets, increases outreach activity, or expands its marketing operations.
Add Sales Development Professionals
Discuss additional SDRs, inside sales executives, and lead generation specialists as your prospecting and pipeline requirements increase.
Expand Market Coverage
Plan additional sales capacity around target markets, customer time zones, prospecting schedules, and agreed working arrangements.
Strengthen Digital Marketing Capabilities
Add SEO specialists, content writers, and marketing professionals to support organic growth, website content, and campaign activities.
Build a Connected Sales and Marketing Team
Expand into lead generation, inside sales, content marketing, and SEO roles to support a more coordinated customer acquisition process.
Transition to Your Own Indian Entity
If you later establish an Indian company, a transition may be possible after reviewing employment contracts, employee arrangements, legal requirements, and statutory obligations.
Address continuity of service, accrued benefits, outstanding payments, and relevant tax considerations before proceeding.
The appropriate transition process depends on your circumstances and the agreements in place.
FAQs
Answers to common questions about hiring SDRs and marketing professionals in India with Akross, from the legal employer and working hours to CRM access, data protection, and transition.
Can we hire SDRs and marketing professionals in India without setting up a local entity?
Yes. An eligible EOR arrangement through Akross and Amulya Infotech India Pvt Ltd can allow your company to employ sales and marketing professionals in India without first establishing its own Indian entity.
Who employs our SDRs and marketing employees?
Under the arrangement described on this page, Amulya Infotech India Pvt Ltd is the employing entity. Akross coordinates the agreed EOR services and employment administration.
Can we hire both SDRs and inside sales executives?
Yes. You can define requirements for SDRs, inside sales executives, lead generation specialists, and business development professionals based on your sales process.
Can our India-based sales team support US and European business hours?
Yes. Working schedules can be planned around agreed customer coverage requirements, including US and European business hours. Shift arrangements must comply with applicable Indian employment requirements.
Can we hire SEO and content marketing professionals through Akross?
Yes. You can define requirements for SEO specialists, content writers, marketing executives, and other digital marketing professionals based on your marketing objectives.
Can our sales professionals work with our existing CRM?
Yes. Your organization can specify the CRM, sales engagement platforms, prospect databases, reporting systems, and communication tools used in your existing sales workflows.
Who manages sales targets and marketing performance?
Your organization defines sales targets, lead qualification criteria, campaign objectives, marketing KPIs, and performance expectations. Akross coordinates the agreed employment administration.
How is our prospect and customer information protected?
Your company should establish confidentiality obligations, role-based access permissions, secure authentication, and appropriate data-handling procedures. Employment documentation can address confidentiality and related responsibilities.
How quickly can we hire sales and marketing professionals in India?
The timeline depends on candidate availability, notice periods, documentation, required checks, and onboarding readiness. A realistic joining date should be agreed after reviewing these factors.
Who handles payroll and statutory administration?
Akross coordinates the agreed employment administration through the employing entity. Applicable payroll and statutory obligations are handled according to relevant requirements and contractual responsibilities.
Can we expand our sales and marketing team later?
Yes. Additional hires can be discussed as your business development and marketing requirements grow, subject to candidate availability, onboarding readiness, and the agreed service arrangement.
Can we transfer employees to our own Indian entity later?
A future transition may be possible, subject to contractual terms, employee arrangements, legal review, and applicable employment obligations.
Does an EOR eliminate Permanent Establishment risk?
No. An EOR does not automatically eliminate PE or other corporate tax risks. Your business activities, employee responsibilities, contractual arrangements, and applicable tax rules should be assessed with qualified tax advisers.
Build Your Sales and Marketing Team With Akross
Hire SDRs and marketing professionals in India through an employment arrangement designed to support local employment administration while your company retains control over sales strategy, lead generation, marketing activities, and pipeline development.
Akross combines its dedicated focus on India EOR services with the experience of Amulya Infotech India Pvt Ltd, an India-based IT outsourcing and support company founded in 2001.